Released on = August 10, 2007, 6:24 am

Press Release Author = Anil Kumar Singh

Industry = Entertainment

Press Release Summary = UTV Motion Pictures, announced the world premieres of its
forthcoming films The Blue Umbrella and Fear online at India's leading broadband
video portal Rajshri.com. Both are releasing online on August 10, 2007, day and
date with their worldwide theatrical release.

Press Release Body = The Internet is Fast Emerging as an Alternate & Complementary
Distribution Platform for Taking Indian Films Global
Mumbai, August 10, 2007: In an attempt to reach a global South Asian audience, UTV
Motion Pictures, one of India\'s leading studios, announced the world premieres of
its forthcoming films The Blue Umbrella and Fear online at India's leading broadband
video portal Rajshri.com. The Blue Umbrella is releasing online on August 10, 2007,
day and date with its worldwide theatrical release. Fear is also being released on
August 10, 2007 at Rajshri.com, simultaneously with its home video release.
The Blue Umbrella is another marvel from Vishal Bharadwaj, the man behind
critically-acclaimed films like 'Makdee', 'Maqbool' and 'Omkara'. Fear is director
Vikram Bhatt's latest directorial venture and is a supernatural thriller, quite in
the same mould as the director's smash hit film, 'Raaz'.
Rajjat A. Barjatya, Managing Director, Rajshri Media (P) Limited, says, \"We are
proud to continue our successful association with UTV, which is one of India's most
progressive content owners. In a very short span of time, Rajshri.com has become
the first choice and one of the very few sources of legitimate Indian entertainment
video content, new and old, for global Indians and South Asians in markets across
the world, many of which are not served by legitimate theatrical or home video
distribution.\"
Both the films are available for downloads at USD 9.99 (Standard Version) with a
higher quality option priced at USD 19.99 (Premium Version). With an aim to broaden
the scope and appeal of the films, the original Hindi versions of Fear and The Blue
Umbrella, as well as the English-subtitled versions of the films, will be available
for downloads at Rajshri.com.
UTV has also tied up with Rajshri.com for the online release of their premium films
- 'Rang De Basanti' 'Swades', 'Bluffmaster', 'Taxi No. 9211', \'Chup Chup Ke\' and
'Khosla Ka Ghosla'. While Rajshri.com has already released 'Rang De Basanti' online,
the rest of the films will soon be available for downloads on Rajshri.com.


Web Site = http://www.rajshri.com/

Contact Details = Anil Kumar Singh
Sr. Search Manager
anil@interactiveavenues.com
Interactive Avenues Marketing Solutions Pvt Ltd
401/402, DLF Qutab Plaza, DLF City Phase-1
Gurgaon-122022
91-124-3928953